The recent ratings triumph of 9News Queensland and 9 Gold Coast News is a testament to their unwavering commitment to delivering quality local journalism. This achievement, marked by 21 weeks of dominance across all key demographics and Total People, solidifies their position as the number one news channel in Queensland. With an average nightly audience of 213,700, a 4.3% year-on-year growth, and a 67% increase in live streaming BVOD audience, their success is undeniable. The growth across all key demographics, including People 25-54, People 16-39, and Grocery Shoppers 18+, further underscores their appeal to diverse audiences.
What makes this success story even more remarkable is the dedication of the presenters and the entire newsrooms in Brisbane and the Gold Coast. Melissa Downes and Joel Dry, along with Eva Milic and Paul Taylor, have been instrumental in fostering a culture of excellence and trust. Their commitment to local journalism, as evidenced by the 30-year milestone of 9 Gold Coast News, has resonated deeply with Queenslanders.
Brendan Hockings, Director of 9News Queensland, aptly summarizes the significance of this achievement. He emphasizes the hard work and dedication of the newsrooms, highlighting the trust placed in them by Queenslanders. This trust, he asserts, is not taken for granted, and the news channels will continue to provide impactful news that matters to their communities.
However, it's important to note that the measure of 'weeks won' is not universally accepted, and other sources may have different criteria for determining ratings success. Despite this, 9News Queensland and 9 Gold Coast News have undoubtedly made a significant impact on the media landscape, solidifying their position as the go-to source for news and information in Queensland.
In my opinion, the success of these news channels is a reflection of the changing media landscape and the increasing demand for local, trustworthy news. As viewers become more discerning, the ability to provide accurate, timely, and relevant information becomes a competitive advantage. 9News Queensland and 9 Gold Coast News have not only met but exceeded these expectations, solidifying their position as the leaders in local news.
Looking ahead, it will be fascinating to see how these news channels continue to adapt and innovate in the face of evolving viewer preferences and technological advancements. Their commitment to local journalism and their ability to connect with audiences will undoubtedly remain a key focus, ensuring their continued success in the ever-changing media landscape.
